Sep 2021 - Present

Head of Design @ Evidently

• Lead all design efforts across product, marketing, & sales - taking our product from 0 to 1 with the goal of reducing physician burnout through AI-assisted chart review & documentation

• Conduct ongoing research & workshops with medical advisors to guide early product iterations

• Build & scale a custom design system in Figma to enable rapid & consistent iteration

• Collaborate directly with our engineers to scope, iterate, & prepare our product for clinical pilot studies with several major healthcare organizations

• Join 2+ sales calls a week with health information leaders to further understand market needs & product fit

Apr 2021 - Sep 2021

Principal Designer (MGM Resorts) @ Superformula

• Oversaw the redesign of all digital touchpoint for MGM Resorts’ new loyalty program, driving a 14% increase in active loyalty members & earning Customer Loyalty Program of the Year at the 2022 Global Gaming Awards

• Conducted extensive interviews with loyalty team leaders & designed a custom platform for managing MGM’s loyalty member database - unifying 4 internal tools that had not been updated in a decade.

• Developed a historical library of design to simplify onboarding of 20+ projects for a rapidly growing design team

• Worked end-to-end on every project with engineers & stakeholders through ideation, testing, & launch

Aug 2018 - Apr 2021

Product Designer (MGM Resorts) @ Superformula

• Led design of MGM's direct hotel booking experience for 19 US properties, earning an overall 26% improvement in conversion & 50% increase in revenue in the first year

• Ran usability testing with over 100 guests to inform design decisions of MGM’s direct booking experiences

• Prioritized reaching  a minimum AA WCAG Accessibility standard across digital products

• Migrated the entirety of MGM’s design to Figma, building a design system of hundreds of ready-to-use components

• Improved usability of MGM’s entertainment booking flows, focusing efforts on the mobile experience & encouraging the exploration of MGM’s 150+ entertainment offerings across all properties

Apr 2018 - Aug 2018

Art Director, Interactive Design @ HYFN

• Unified the websites of West Dermatology's 60+ acquired offices under a single design system to intake appointments & capitalize on the SEO from West Dermatology’s extensive blog content

• Organized, directed, & shot dozens of photo & video shoots for our website & social media needs

• Exceeded campaign goals on multiple marketing sites for industry-leading brands like Xbox, Doritos, & Vita Coco

Feb 2016 - Apr 2018

Interactive Designer @ HYFN

• Executed responsive web design and social creative assets for TRX, greatly surpassing sales goals and past benchmarks in the 8 weeks following launch

• Managed Sky Zone Trampoline Parks’ design needs including motion & graphic design for social campaigns, website design & maintenance, & print & digital materials

Nov 2013 - Feb 2016

Graphic Designer @ Socialtyze

• Designed all static & motion creative for monthly social campaigns for Cheesecake Factory, Real Mex Restaurants, & California Pizza Kitchen

• Planned & photographed quarterly shoots to add thousands of assets for our restaurant clients’ creative needs