Doritos Mix Arcade

The Mix Arcade was created to engage a large number of users, driving awareness of the new Doritos Mix product and drumming up enthusiasm ahead of the claw machine activation and E3. It featured four reincarnated arcade classics, each embodying a Doritos Mix chip: Chip Defenders, Chip Kwon Do, Dinamita Detonator, and Twist Cannon. By winning (or entering codes from purchased bags), users earned tokens they could use to play a virtual claw game for instant win prizes.

Once the tech was there, we decided to inject a bit of the 21st century into the design by adding WebGL shaders, particle effects, pixel processors to add noise and randomness to different textures, and camera shakes to give explosions more of a visceral feel. The sound, however, stayed in the 20th century: 8-bit all the way. The games were fun, addicting, and hunger-inducing. Mission accomplished.

As E3 drew near, Doritos’ agency, TMA, approached us to reimagine our virtual games as physical machines in two separate forms to support the massive Doritos presence at the conference, hosting performances from Steve Aoki, Wiz Khalifa, Big Boi, and others.
We began by rescaling our games to live on a 45-foot LED screen, complemented by a six-foot joystick and giant functional buttons fabricated by partners Union Digital, and running on our code—all amounting to the world’s largest arcade cabinet, floating above a 60-foot stage where the musicians were performing.

As E3 drew near, Doritos’ agency, TMA, approached us to reimagine our virtual games as physical machines in two separate forms to support the massive Doritos presence at the conference, hosting performances from Steve Aoki, Wiz Khalifa, Big Boi, and others.
We began by rescaling our games to live on a 45-foot LED screen, complemented by a six-foot joystick and giant functional buttons fabricated by partners Union Digital, and running on our code—all amounting to the world’s largest arcade cabinet, floating above a 60-foot stage where the musicians were performing.